Pay-per-click (PPC) advertising programs offer online advertisers an immediate way to generate qualified web site traffic by buying sponsored links at Yahoo Sponsored Search, Google AdWords, Microsoft adCenter and other 2nd-tier syndicated ad networks. When sponsored links are accepted in the ad networks, they appear on the search result pages of Yahoo!, Google, Windows Live Search and a variety of other syndicated partner search engines.
To get listed in the pay-per-click sponsored listings, advertisers first set up an account at the pay-per-click ad networks. Once an account has been established, advertisers bid against each other through an auction style bidding system for ranking on keyword phrases in the sponsored ad listings. A combination of bid-per-click price and ad click-through rate achieves a certain placement on the search result pages at Yahoo.com, Windows Live Search, Google.com, AOL Search and other syndicated ad network partner sites. Advertisers have a high degree of control over the amount they are willing to bid for each keyword and their position in the listings, although on Google AdWords, Yahoo Sponsored Search and Microsoft adCenter advertisers can't control whether they're in the top positions simply by boosting their payment per click.
Technically, pay-per-click listings or sponsored links are free and advertisers only pay for clicks (visitors) they receive from the search engine listing. The exact position of the sponsored links on the search result page may vary from engine-to-engine. Sometimes they appear above or to the right of the unpaid natural or organic listings, at other times, they appear at the bottom.
Pay-Per-Click (PPC) Search Management Services
Our pay-per-click management services are more than just a keyword bidding solution. We offer a complete pay-per-click campaign management program, including keyword research, developing and testing of text ads and landing pages, campaign set-up, bid management and ROI tracking including phone lead and phone sales tracking, reporting, campaign assessment and recommendations for further improvement. We actively work with our clients to manage their pay-per-click campaigns to ensure they meet their online marketing goals.
Pay-Per-Click (PPC) Search Bid Management
The Bid Management and ROI Tracking service covers the set-up and daily management of our basic pay-per-click campaign management offerings. This service includes keyword research, keyword submission, campaign set-up and daily ongoing management.
Keyword Research
Keyword research to establish a list of keyword phrases that are relevant to the advertisers' web site is an important first step in the pay-per-click keyword submission process. When the right keyword phrases are targeted, the visitors who arrive at the web site will be highly qualified and highly motivated to buy or request information.
Pay-Per-Click Keyword Submission
The Google AdWords, Yahoo Sponsored Search and Microsoft adCenter pay-per-click ad networks allow advertisers to define the keywords they want to target, write customized text ads for each keyword or group of keywords, as well as select the web page(s) and/or landing pages they want to direct the traffic to.
Pay-per-click keyword submission includes:
Account registration and activation
Keyword research and keyword selection
Assessment of maximum average bid cost, projected rank position for each selected keyword phrase, estimated monthly number of click-throughs and ad budget
Determine daily/monthly campaign budget
Grouping of selected keyword phrases into "themed" ad groups
Writing unique headlines and ad text for each ad or ad group in accordance to the submission guidelines
Keyword data and text ad entry
Optimization and development of special landing pages when required
Linking ads to relevant web site pages and/or landing pages
Setting maximum bids for each keyword or keyword group, daily budget amounts, ad run schedule, keyword matching options and ad serving options
Resolving any problems regarding Google AdWords, Yahoo Sponsored Search and MSN adCenter rejected ads
Day parting set-up by scheduling what days and times ads will run
Monthly advertising budgets can be fixed for the entire month and will not exceed the allocated amounts.
* The top 10 to 12 Yahoo! ranking positions or entire Yahoo! paid placement listings usually appear in prominent positions on the search result pages at Yahoo!, AltaVista, AllTheWeb and major metacrawlers. Top 10 to 12 Google Adwords ranking positions appear on prominent positions in the search results at Google, AOL Search and others.
Pay-Per-Click Search Bid Management and ROI Tracking Program
After keyword and ad submission has been completed, the established ad rankings, cost-per-click bids and daily ad budgets must be monitored against competitive bids. The click-to-sale or click-to-lead conversions and phone sales leads must be tracked to calculate the return on investment (ROI) for each keyword phrase in the campaign portfolio.
Bid management and ROI tracking monitors daily ad budgets, maximum bid cost, keyword rankings and keyword performance. They have become an essential part of any pay-per-click campaign when using more then 20 keyword phrases.
The Pay-Per-Click Bid Management and ROI Tracking program includes program set-up, monthly bid management and ROI tracking.
The Bid Management and ROI Tracking program includes the following features:
Entering campaign data and parameters into the bid management program, the installation of URL tracking code for click-to-lead or click-to-sales conversion and phone sales and lead tracking.
Daily monitoring of keyword bids, keyword rankings and adjustment of bid amounts within pre-set parameters to maintain desired ranking positions
Ongoing optimization of keyword bids for bid positions that yield the best return on pre-determined business objectives, e.g. Cost per Action (CPA), Profit Margin (PM) and Return on Investment (ROI)
Daily monitoring of pre-set daily and monthly ad budgets
Ongoing monitoring of lost impression share
Campaign maintenance - Access to a senior paid search account manager as needed to discuss recommendations and changes to the keyword set, bid amounts, bid positions, bid rules, ad run schedule, keyword matching options and updates to the daily ad budget
Improving existing ads to create a better match of keyword to ad header, more compelling ad text and a more coherent call to action
Campaign review - Monthly ROI Reports via email for monitoring of campaign activity and results, including cost-per-click, number of visitors, leads and sales. Provide client with strategic and tactical guidance for campaign improvements
sales. Provide client with strategic and tactical guidance for campaign improvements
To get listed in the pay-per-click sponsored listings, advertisers first set up an account at the pay-per-click ad networks. Once an account has been established, advertisers bid against each other through an auction style bidding system for ranking on keyword phrases in the sponsored ad listings. A combination of bid-per-click price and ad click-through rate achieves a certain placement on the search result pages at Yahoo.com, Windows Live Search, Google.com, AOL Search and other syndicated ad network partner sites. Advertisers have a high degree of control over the amount they are willing to bid for each keyword and their position in the listings, although on Google AdWords, Yahoo Sponsored Search and Microsoft adCenter advertisers can't control whether they're in the top positions simply by boosting their payment per click.
Technically, pay-per-click listings or sponsored links are free and advertisers only pay for clicks (visitors) they receive from the search engine listing. The exact position of the sponsored links on the search result page may vary from engine-to-engine. Sometimes they appear above or to the right of the unpaid natural or organic listings, at other times, they appear at the bottom.
Pay-Per-Click (PPC) Search Management Services
Our pay-per-click management services are more than just a keyword bidding solution. We offer a complete pay-per-click campaign management program, including keyword research, developing and testing of text ads and landing pages, campaign set-up, bid management and ROI tracking including phone lead and phone sales tracking, reporting, campaign assessment and recommendations for further improvement. We actively work with our clients to manage their pay-per-click campaigns to ensure they meet their online marketing goals.
Pay-Per-Click (PPC) Search Bid Management
The Bid Management and ROI Tracking service covers the set-up and daily management of our basic pay-per-click campaign management offerings. This service includes keyword research, keyword submission, campaign set-up and daily ongoing management.
Keyword Research
Keyword research to establish a list of keyword phrases that are relevant to the advertisers' web site is an important first step in the pay-per-click keyword submission process. When the right keyword phrases are targeted, the visitors who arrive at the web site will be highly qualified and highly motivated to buy or request information.
Pay-Per-Click Keyword Submission
The Google AdWords, Yahoo Sponsored Search and Microsoft adCenter pay-per-click ad networks allow advertisers to define the keywords they want to target, write customized text ads for each keyword or group of keywords, as well as select the web page(s) and/or landing pages they want to direct the traffic to.
Pay-per-click keyword submission includes:
Account registration and activation
Keyword research and keyword selection
Assessment of maximum average bid cost, projected rank position for each selected keyword phrase, estimated monthly number of click-throughs and ad budget
Determine daily/monthly campaign budget
Grouping of selected keyword phrases into "themed" ad groups
Writing unique headlines and ad text for each ad or ad group in accordance to the submission guidelines
Keyword data and text ad entry
Optimization and development of special landing pages when required
Linking ads to relevant web site pages and/or landing pages
Setting maximum bids for each keyword or keyword group, daily budget amounts, ad run schedule, keyword matching options and ad serving options
Resolving any problems regarding Google AdWords, Yahoo Sponsored Search and MSN adCenter rejected ads
Day parting set-up by scheduling what days and times ads will run
Monthly advertising budgets can be fixed for the entire month and will not exceed the allocated amounts.
* The top 10 to 12 Yahoo! ranking positions or entire Yahoo! paid placement listings usually appear in prominent positions on the search result pages at Yahoo!, AltaVista, AllTheWeb and major metacrawlers. Top 10 to 12 Google Adwords ranking positions appear on prominent positions in the search results at Google, AOL Search and others.
Pay-Per-Click Search Bid Management and ROI Tracking Program
After keyword and ad submission has been completed, the established ad rankings, cost-per-click bids and daily ad budgets must be monitored against competitive bids. The click-to-sale or click-to-lead conversions and phone sales leads must be tracked to calculate the return on investment (ROI) for each keyword phrase in the campaign portfolio.
Bid management and ROI tracking monitors daily ad budgets, maximum bid cost, keyword rankings and keyword performance. They have become an essential part of any pay-per-click campaign when using more then 20 keyword phrases.
The Pay-Per-Click Bid Management and ROI Tracking program includes program set-up, monthly bid management and ROI tracking.
The Bid Management and ROI Tracking program includes the following features:
Entering campaign data and parameters into the bid management program, the installation of URL tracking code for click-to-lead or click-to-sales conversion and phone sales and lead tracking.
Daily monitoring of keyword bids, keyword rankings and adjustment of bid amounts within pre-set parameters to maintain desired ranking positions
Ongoing optimization of keyword bids for bid positions that yield the best return on pre-determined business objectives, e.g. Cost per Action (CPA), Profit Margin (PM) and Return on Investment (ROI)
Daily monitoring of pre-set daily and monthly ad budgets
Ongoing monitoring of lost impression share
Campaign maintenance - Access to a senior paid search account manager as needed to discuss recommendations and changes to the keyword set, bid amounts, bid positions, bid rules, ad run schedule, keyword matching options and updates to the daily ad budget
Improving existing ads to create a better match of keyword to ad header, more compelling ad text and a more coherent call to action
Campaign review - Monthly ROI Reports via email for monitoring of campaign activity and results, including cost-per-click, number of visitors, leads and sales. Provide client with strategic and tactical guidance for campaign improvements
sales. Provide client with strategic and tactical guidance for campaign improvements
